How does commercial materialism destroy human capital? And how is it related to the erosion of culture? A good example is the contemporary way universities are, in general, run. The university’s relatively new status as a business means that it desperately needs students, and that it will feel the need to make it as easy as possible for everyone, anyone, to enrol. This results in lowering standards all around, the neglect of subjects which don't promise future quick financial profits (but which are crucial for the development of a mature, sophisticated, educated person), and the inevitable devaluation of degrees. Instead of the formation of educated and cultured people before they enter society - 'Bildung' - universities produce more or less functioning cogwheels in the big machine of 'the market', the 'place' where everything in life is measured according to its price and nothing to its value. In the market place there are no 'goods' that are an absolute value in themselves, but there are only prices.
Culture can only exist as a value in itself, otherwise it is not culture. Value in itself presupposes distinction, the notion that there are things that are better than other things, not based upon their price but upon their value; on this idea the whole concept of human civilizational development is based. The conservatories and music faculties in the West, offering musical education in both practical musicianship, theory and composition, are thus facing a dilemma: producing more musicians than can find a position in the central performance culture or the new music circuit, is necessary to keep the institution on the rails, and producing many more composers than can ever make a living on composing or/and find public recognition through performances, may seem to safeguard the art form's status, but on the expense of young lives getting stuck.
While young performers can, with great effort, possibly find a place in ensembles or orchestras, young composers who are supposed to contribute to the art form are left in the dark, unless they find a way into the community which makes-up, in every country, the 'new music circuit' which is kept upright by artifical means: state subsidies, special community programs, private donations by people or businesses interested in a touch of 'contemporaneity' to enhance their status or brand. Within the circuit, aesthetic and ideological myths form the filter which makes sure that aspiring newcomers conform to the indoor climate, which needs to assert itself against the 'bourgeois, commercial' classical performance culture; here, modernism and its watery progeny mixed with pop is of great help. Here we see a connection between materialist market forces and fake idealism: the low level of 'totally free' modern music mores makes it easy to teach at the educational institutions which need as many students as possible, who - after their educational trajectory - flock to the island of the circuit which is the only place where eager young composers could hope to find a safe haven, but where they will have to conform to aesthetic standards which are nowhere explicitly stated but are nonetheless functioning as they are functioning in any community which feels threatened by an 'indifferent or hostile world'. So, the more easy musical education is made to allow great numbers of young people to enter the institutions, the more members will populate the modern music circuits, which will increasingly give the impression to the outside world of a florishing art community, without any means to assess the real artistic value because all the forces at work are determined by market forces, overtly or covertly. The irony is, of course, that the usual contemporary music aesthetic is supposed to be an expression of pure artistic idealism as a contrast to the base, bourgeois and materialist society; in reality it is a product of the very market forces that it claims to counter.
How could this situation be improved or solved? I think the only possible way to reduce market forces is to tackle the problem at the beginning of the trajectory: education. An artistic framework is necessary to create a mental territory where artistic, and not market forces determine a student's development. Then, there has to be a link between the educational period and the practical one, which directs the attention to the only musical place where artistic standards are still in place, albeit beleagered by the very same market forces: the traditional, central performance culture. The logical conclusion is, that education of budding composers can only be functional if related to this culture, in the same way as instrumentalists are prepared for concert life. In this way, an alternative could be created to the meaningless loop of useless, market-driven mythology that still defines so much contemporary music in the 21st century, and the central performance culture could then be injected with new life in accordance to its own culture so that it may develop and create connections with real, contemporary life.
Invisible for audiences, and often also for the musicians, the orchestral circuit is under many threatening pressures: the financial one (market forces), the political one (state subsidies being dependent upon political programs), the ideological one (classical music 'no longer being relevant enough for contemporary society'), so that the subject of contemporary music seems to be entirely futile to the orchestra's survival. Focussing on the core reason of its existence: its value as an absolute good to the benefit of society as a whole, may open the doors to the awareness that new music which relates to its performance culture and its artistic values, can actually help the institution to survive in difficult times. The same goes for the educational institutions, but there, the idea that standards have to be independent from the number of students that enrol, will inevitably require serious sacrifices which may have unwelcome consequences for staff and institution. As is now the case, often the existence of the educational institutions is based upon the sacrifices the students are unwittingly making - not to speak of the art form itself - but the location where sacrifices have to be made, is obviously at the institution.